Creating new advantages of Chinas textile industry through collaborative innovation of industrial chain

With China's economic development entering the "new normal" of speed shift, structural adjustment and power transformation, the pace of China's textile industry is slowing down, but there is progress in the slow, which still contains huge market potential and growth momentum.

In 2015, the closing year of the 12th Five Year Plan and the preparation year of the 13th five year plan, a spring market action of China's textile and garment industry is ready to take place.

From March 18 to 20, 2015, China International Textile yarn (spring and summer) exhibition 2015, China international textile fabrics and accessories (spring and summer) exhibition 2015, China International Clothing and apparel exhibition 2015 (spring), and pH value China International Knitting (spring and summer) exhibition in the form of chic exhibition will be jointly held in the National Convention and Exhibition Center (Shanghai).

Based on the level of China's textile and garment industry, its international competitiveness and influence, and its comprehensive platform serving the whole industry chain, Chinese flour and accessories enterprises, yarn manufacturers and clothing brands have come together, and international well-known manufacturers, traders and brands have also joined hands. 22.2 million square meters of super large area display style, spread brand, expand marketing, cooperation and development.

Grasp the new normal, stabilize growth and adjust structure

With China's economic development entering the "new normal" of growth shift, structural adjustment and power transformation, new periodic changes have taken place in consumption and investment demand, production organization mode, factor comparative advantage, market competition pattern, resource and environmental constraints, etc.

At present, the upgrading of domestic consumption structure is speeding up, and personalized and diversified flexible demand such as fashion, functionality and ecological security has become a new consumption feature; the consumption mode and channel are constantly changing, and China has become one of the best online sales markets, and online and offline consumption has become the new normal of consumption mode.

In terms of international competition, the international trade pattern is being adjusted and reconstructed, developed economies have entered the normal state of rational consumption and restarted the process of industrialization, and emerging economies have deeply participated in the adjustment of international industrial layout. In addition, the factors of production and comparative advantages have changed, and the constraints of resources and environment are also increasing.

As a consumer goods industry, textile industry is closely related to the development of national macro-economy. From last year, the main economic growth indicators of Enterprises above Designated Size have changed from double-digit growth to single digit growth, from medium to high-speed growth. Under the internal and external environment, the era of high growth and quantity expansion is far away. It is urgent to grasp the external situation and internal essential requirements of the new normal of the industry, stabilize growth and adjust structure.

Recently, Wang Tiankai, President of China Textile Industry Federation, pointed out in an interview that the pace of China's textile industry is slowing down, but there is progress in the process of slowing down, which still contains huge market potential and growth momentum.

Over the years, the series of exhibitions of China Textile Industry Federation have been the "platform, link and window" to promote the development of the industry. At present, professional exhibition is still an important way for domestic and international textile and garment enterprises to explore the market. As a barometer and booster for the development of the industry, the exhibition needs to take precautions and lead innovation.

In 2015, the closing year of the 12th Five Year Plan, the spring joint exhibition will be presented in an unprecedented scale in the form of collective linkage, which is really expected.

Joint exhibition, gathering upstream and downstream

In the past 30 years, China's textile industry has gained more and more voice in the world. Our strength first comes from the construction of a complete industrial chain and the effective operation of industrial supporting facilities. Today, the first "spring joint exhibition" held in the same place at the same time is a comprehensive display of China's strength from upstream to downstream.

At the same time, it is also a major measure for China Textile Federation to adjust its thinking and exhibition mode, build an important exhibition platform with market-oriented operation, highlight the advantages of the Federation in the upstream and downstream of the industrial chain, and play the role of "joint fleet" in cooperative operations.

Yarn, fabric, knitting and clothing, which cover the whole textile industry value chain, will bring greater business opportunities to the exhibitors at home and abroad who participate in the four exhibitions. At the same time, it will also attract more buyers and professional visitors to participate in them, so as to facilitate the more effective and efficient docking of each other. "Spring joint exhibition" will continue to play three major roles: the trade platform role of industry exhibition economy, the link role of expanding cross-border allocation of industrial resources, and the window role of promoting industrial innovative thinking and enterprising.

The spatial aggregation has formed the centripetal force and linkage of industries, which will exert the agglomeration effect and produce different "chemical reactions" between upstream and downstream, international and domestic. In the spring joint exhibition, on the comprehensive platform of the whole industry level, international competitiveness and influence, serving the whole industry chain, the vision of transformation and upgrading of China's textile industry and the action of improving quality and efficiency will also be truly reflected, amplified, disseminated and used for reference.

In depth service, innovation driven industry

Under the current situation, strengthening innovation drive is the fundamental way for the textile industry to effectively meet the upgrading requirements of domestic demand, break the constraints of production factors, resources and environment, and enhance international competitiveness. It is also the inevitable requirement for the industry to adapt to and guide the development of the new normal. For the spring joint exhibition, the important role also lies in this.

China Textile Federation series of exhibitions has always been an important exhibition platform for new technologies and new trends in the textile industry, as well as an important trade platform for rapidly promoting new products and new technologies to the market.

The textile yarn exhibition will introduce well-known enterprises at home and abroad to launch new fibers and yarns of common concern in the industry; the textile surface accessories exhibition will display all kinds of new products developed by domestic and foreign fabric suppliers in the framework of functional use exhibition; chic clothing exhibition will gather high-quality brands to show new business model.

With the replacement of quantity expansion by individuation and diversification, it has become a new consumption trend. It has become an important mission of the textile and garment industry in the new era to better meet the high-quality requirements of consumers on fashion, functionality and ecological safety of clothing products.

The spring joint exhibition changes according to the needs. Each professional exhibition is divided into different uses and categories in the setting of exhibition area. It is more professional to show the innovative advantages of independent brands and high-quality products, and more fashionable and experiential in the overall layout planning of exhibition area.

The series of fashion trend release activities in the spring joint exhibition not only include the new product release shows of overseas and domestic clothing brands, but also explain the fashion trend of fiber and fabric in the form of special release and zone display. Many professional exchange activities help textile and garment enterprises innovate in management, production and operation mode.

At present, emerging markets, including China, are still the main driving force for the growth of the global textile and garment industry. At the same time, with the new system of international division of labor, the coordinated development of the global textile industry will continue to strengthen. The spring joint exhibition will become an important platform for Chinese textile and garment enterprises to connect with the international market and deeply participate in the division and cooperation of international industrial system.

Yarn Expo 2015 spring yarn exhibition is located in hall 7.2 of the exhibition hall, with an exhibition scale of 10000 square meters. 248 exhibitors from 15 countries and regions including Bangladesh, India, Indonesia, South Korea and Pakistan participated in the exhibition to show the unique features of their yarn products.

The exhibition scale of 2015 Intertextile spring summer fabric exhibition is 106000 square meters, which is located in hall 7, hall 8 and hall E. there are more than 2600 Chinese and foreign exhibitors from 24 countries and regions, including nearly 500 overseas exhibitors. Both the exhibition scale and the number of exhibitors have doubled compared with the last spring exhibition. The fashion Europe Pavilion of this year's exhibition is once again brilliant, and the local and overseas exhibition groups are once again the highlights of the exhibition.

Chic 2015 clothing exhibition covers an area of 106000 square meters and is located in hall 5 and Hall 6. More than 1200 brands from 21 countries. Nine overseas exhibition groups, including France, Germany, South Korea, Hong Kong, and Taiwan, are coming. The MICAM Shanghai, South Korea fashion show and pH value knitting show from Italy are also appearing in the form of in show.

The spring joint exhibition not only shows the industry style and business, but also innovates exhibition services and extends exhibition functions. To provide matching services for the differentiated needs of different types of exhibition brands in different development periods, through comprehensively upgraded service system, pragmatic and effective related activities, and professional and high-quality exhibition partners, we can provide a brand-new exhibition atmosphere and experience for exhibitors and professional visitors, and create a platform for product innovation, resource integration, and win-win cooperation Enterprises grasp new opportunities of adjustment and transformation under the new normal.